Semiotics- XXL Magazine

• Semiotics used here, Ludacris is seen holding a video camera in the same way a gun would be held
• The "gun" represents a lot within the hip hop genre, violence, anger etc.
• By Playing on the image of Ludcris holding a video camera the way a gun would be held, it goes against the conventions that you would expect to go along with a hip hop artist on the front of a magazine. 
• Going with the theme of the gun, the article title is called "Ludacris will shoot your a$$-Rapper turnt actor"
• The word shoot, and the image fit together, but in different ways to what would be expected from a hip hop artist. 
• XXL magazine has used Semiotics, and playing on words to portray a rapper "shooting" very unconventionally.