Final Product Evaluation

Deborah King - Media Evaluation on Prezi

Double Page Spread FINAL.

BEFORE

I wanted to continue the same gradient effect across the magazine, (as was on the cover) which is why I chose instagram again to go across the double page spread. But in this case because the hat of the model is blue, I wanted to put a blue gradient across the page, to keep some continuity. I still did keep with the overall colour scheme of dark red, green and black, by putting the name of the artist in those colours.

The shirt that my artist is wearing is due to the fact that graphic T shirts are very popular across the underground genre, and the fact that he had graphics on the back of his shirt also would be appealing to the reader. The brand of the shirt would also do this. (Billionaire Boys Club).

AFTER

Contents FINAL

Cover FINAL.

BEFORE

I chose my before image because I liked the clarity of the picture, and was clear that there would be a lot to work with. My teachers did ask questions as to why I put an Instagram effect on the photograph for my final cover,they felt that it made the clarity of the Image less. My justification for this was because of the vast increase in the use of Instagram over the last year. I felt it would do much better at attracting my target audience that the image alone would.

Drop shadows are Included on all the writing and any additional images to make them stand away from the brick wall. And to this, I added an outer glow to all the text to also make it stand away from the wall, but it looked pretty attractive also.

I added the graffiti because it was fitting with the brick wall and the URBAN look that my magazine had.


AFTER

Masthead Font Idea's and Colours

Flat Plans.

I originally modeled my contents page from the pop magazine We Love Pop. There was something very appealing about having a large amount of pictures on the contents page. I stuck with this to an extent, but upon putting the contents page together, I realized that it didn’t look right or go with the genre to mimic what i had seen from We Love Pop. So although I did stick with the idea of having a lot of pictures on my contents page, I had to do some rearranging. However I stuck to the foundation. So everything on my flat plan was on my final contents.

I think I can say that I successfully stuck to my original ideas for my front cover. I went with the "hidden artist" that was on the Eminem edition of Rolling stone, but at the same time, had all the information on the cover that We Love Pop had. I didn’t take anything away from my original plan, but I did do some adding to it. I added banners, and strips of colour to create a more modern magazine look. Again I did give myself a job to do, as I didn’t really think of the effects that would go on my front cover. So it wasn’t that designing the cover took a long time, It was the editing effects.

As for the double page spread I can say it changed a lot from the flat plan. I wanted to have my featured artist in the middle, but having spoken to a lot of other people, I realised it would not be a good idea as my artist would be in the fold of the magazine. I also wanted my artist holding his own pull quote, but after creating the cover and the contents, I felt that it didn’t take the magazine in the same direction that the cover and contents was taking it. Other than that, I didn’t really have too many ideas for my double page spread, because it was the last thing I worked on, I just played on where the cover and contents was already going.

Cover Model.

After what feels like an age of deliberating, I have finally decided that I am going to model the front cover of my magazine on the WE LOVE POP Cher Lloyd Edition, and Rolling Stone the Eminem Cover. I have chosen these two for many reasons.

I believe that the We Love Pop magazine has a very good, clear layout, and can be distinguished with its use of colours. The Master Head is very recognisable, and continues as a logo throughout the magazine, a factor that I wish to implement into my magazine. I am not crazy about the colour scheme of this magazine for my own cover. This is purely because the word "Underground" itself is quite a dark word, and because this is the genre of my magazine, I am not sure that light, bright, pastel colours, would give the effect that I desire for my magazine. Because We Love Pop is such a new magazine; I found that they put a lot of the inside content information on the cover, almost sell the magazine to the buyer before it is sold. This is something Rolling Stone doesn’t do because it is already an established magazine in its own right. I believe that I will also have to put a similar amount of inside content on the cover as We Love Pop because my magazine will also be a new one, and I feel that with any new magazine, readers need to be sold before they buy it.

I chose this particular cover of Rolling stone because I like the darkness and seriousness behind it. In this picture Eminem does not show his entire face, but he is instantly recognisable. I am aware that pulling this off with a magazine that is designed for underground artists would be more difficult because whatever artist that is on the front of my magazine would not be instantly recognised. However I have concluded that not showing the whole face of my artist, of shooting him/her at an angle, could be used as a tool to get consumers to want to look inside to find out who the artist is. Being partly hidden is also a continuous convention with underground artists. They are usually hidden behind sunglasses, hats ect. This also made me think about what my artist on the cover would be wearing. Eminem is a hip hop artist, the hoodie has for many years been associated with this genre of music. Just like underground music has its own almost representitive label. I will be ensuring that my cover artist will be wearing OBEY.  As mentioned earlier, Rolling stone magazine has very minimal information about what is in the magazine on their front cover. I like this, but do not feel that it’s something I would be able to implement into my magazine.

Semiotics- XXL Magazine

• Semiotics used here, Ludacris is seen holding a video camera in the same way a gun would be held
• The "gun" represents a lot within the hip hop genre, violence, anger etc.
• By Playing on the image of Ludcris holding a video camera the way a gun would be held, it goes against the conventions that you would expect to go along with a hip hop artist on the front of a magazine. 
• Going with the theme of the gun, the article title is called "Ludacris will shoot your a$$-Rapper turnt actor"
• The word shoot, and the image fit together, but in different ways to what would be expected from a hip hop artist. 
• XXL magazine has used Semiotics, and playing on words to portray a rapper "shooting" very unconventionally.

Reader Profile

For my music magazine, I have chosen an underground music theme. I have done this because I believe that in the market right now, there is not an outlet for people who are not fans of mainstream music, to receive information on new, underground artists. The name of my magazine will be "Behind The Mike". To decide this name, I conducted a survey for music fans aged 15-30 and the name Behind The Mike, came out as the most popular. 

Reader Profile- Tristan. 

Tristan is a 17 year old musician from Camden. He is currently doing his a levels and studies Biology, Chemistry, Music and English Literature. He plays many instruments that include, Guitar, Drums Piano and Saxophone. Tristan is the lead guitarist in a band called "Medicinal" His band frequently competes in garage music competitions, and are quickly gaining recognition within the UK underground scene. His band have done many collaborations, and always make the effort to try and put together concerts including other Indie/Indie Rap bands, to raise awareness of the expanding creme of underground artists coming up through the ranks. This magazine would be very helpful to him, it would help him in his discovery of bands and individual artists, that could fill up the line up when he does arrange a concert. Not only this, but this magazine could help his bands bid for recognition. They Feel that they have exhausted the use of social networking sites for promotion, and their bands would more than benefit from a form of promotion and distribution that is shop bought. Hence the magazine. 

Survey Distribution

Survey.

Please take a few seconds out to complete my survey. Thank you xxx

http://www.surveymonkey.com/s/7HYJKHJ

Rolling Stone and We Love Pop, Inside Research. (1)

Rolling Stone Inside Research. 

• Rolling Stone Normally retails for  £2:59 
• The Colour Scheme Is usually a white background with the Master head, "Rolling Stone" In red. However, this varies sometimes, depending on the wardrobe and location of the artist, to avoid Colour clashing. 
• The Magazine Normally Has one central piece that is done on the featured artist. These are usually quite revealing, famous articles have been ones such as "Rihanna Strikes Back" or "Jay-Z- King Of America".
• The rest of the articles are usually much smaller and music related, but aside from music, issues such as politics, movies and Tv, and reviews.
•  The Original genre of the magazine was Rock, but as the years have passed, Hip Hop and Pop have been in alliance with Rock.
• Rolling Stone does not have an online version of the magazine, it is only sold in stores, however it does have a website that gives almost a leak on each magazine before its release. This is effective because it helps the reader to know what they would be buying before they bought it. 

 

We Love Pop Inside Research.

• We Love Pop Usually retails for £3:79 and more often than not comes with a free gift, Nail Paint, Lip Gloss etc. all gifts cater to the target audience of the magazine, which is teenage girls. 
• The Colour scheme  is always, Bright and colourful master head on a white background, and the featured artist is always dressed brightly.
• The articles again are focused mainly on the target audiences, for example, the magazine is rich in interviews, with boybands, and younger female artists,
• The Magazine contains posters (Boybands Mainly)
• Everything about the magazine, is directed at its target audience.   
• We Love Pop  magazine, does not have online access. 

 We Love Pop, Inside Research.

Deconstruction of RAVE Magazine Cover.

Rolling Stone- Cover Research.

The Beginning.

Following the media exam, Our new main focus is now to produce a music magazine that includes, Front cover, Contents page and a doubble page spread with an interview with an artist featured on the cover. Its going to take a lot of work as Photoshop and I have not really got along all that much in the past, but i am willing to be humble and offer a proposal for reconciliation.

We Start by researching a particular magazine. I chose the Rolling Stone.

 •Founded : Jann Wenner

•In 1967 along with jazz critic Ralph Gleason, Wenner scraped together $7500 from friends and family and founded Rolling Stone magazine in San Francisco.

•By 1989, Rolling Stone’s parent company, Straight Arrow Publishers, Inc was worth perhaps $250 million.

•Throughout its history Rolling Stone has featured top Hollywood actors, musicians and other famous personalities on its covers. According to the book “1,000 Rolling Stone Covers,” compiled by the magazine’s editors, Mick Jagger is the leader in most Rolling Stone magazine covers with 27 total.