I chose to express this article because I believe it says a lot about the pop genre. Recently pop has been more associated with a look rather than a music genre itself. For example the article shows images of Jedward, Lady Gaga, Nicki Minaj, and Katy Perry. (Lady Gaga probably the most famous for her outrageous outfits).
In my opinion, the main thing this article does is just truly highlight hoe many other areas of every day life the pop genre influences; Style, trends, social networking, all of which the pop genre has a firm grip on. To name one example, Rihanna dying her hair an electric red, began a shockwave which produced thousands of red headed wannabes. Lady gaga put out the suggestion fashion wise that anything goes; there are no boundaries to what you can do with your clothes. But I think one of the most significant was Nicki Minaj. He racy colourful and revealing outfits, alongside her make up in abundance, have all resultantly been associated with the pop genre. It is clear to notice that the leading trendsetters within the genre are mainly female.
The article also shows the contrast in opinions between the celebrities in pop. Artists such as Example, Tiny Tempah, Ne Yo, and Dappy all agree that image has now muscled out the music side of the genre and shoved the spotlight on image. Example even went as far to say “There are no more good songs in the charts”, suggesting this is the reason for such concentration on image. Dev and Nathan (The wanted), were very on the fence about the situation, they both suggested that it is about both great music and a great image. And finally Harry styles and Katy B do not think image is more important that the music, they think that image comes after.
To conclude, i think the article is trying to induce thought on whether image has really overtaken the essence of the pop genre. The music itself.